What's in the logo:

People of the Second Chance is a 501c3 organization that exists to remind people of their value and dignity. One of the ways they do this is by providing both physical resources & emotional support to convicts exiting the prison system. This support goes a long way in helping them successfully re-enter society.

The Logo, initially consisting of the words "people of the second chance" needed a powerful yet versatile graphic element that convey their identity & message. As it turns out, Graphical representations of "Chance" are a tricky thing to separate from the concept of gambling.

"&" — created with an "Sc" representing "second chances" — was our solution to this.
We believe that one can either be stifled & hindered by their past, or use it as a tool to make the world a better place.

Well, what's your &?

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